Press

Harper's Bazaar | 21 December 2023

"Harper’s Bazaar Reunites with Jimmy Choo and The Cultivist for Second Annual Event. The three joined forces in Dallas for a union of fashion and art lovers."

SURFACE | 20 December 2023

"Alex Israel and The Cultivist Bring Four Nights of Festivities to Miami"

Galerie Magazine | 12 December 2023

"The tequila maker partnered with The Cultivist for a breezy lunch at the W Hotel with napkins designed by artist Patrick Martinez. The Cultivist also joined forces with CapitalOne for a dinner by star west coast chef Dominique Crenn. The toast of the night was for Snow Beach Frozen Treats, Alex Isreal’s frozen yogurt installation with flavors in collaboration with Crenn and José Andrés who created Thursday’s dinner."

Cool Hunting | 08 December 2023

"This spectacular sensorial experience of the highest artistic order marked Capital One‘s Miami Art Week debut and demonstrated the curatorial prowess of The Cultivist, a renowned international arts club that we had the pleasure of traveling with in 2019."

THE ART NEWSPAPER | 07 December 2023

"It was back to 1980s California for visitors attending a pop-up ice-cream parlour conceived by artist Alex Israel, titled Snow Beach Frozen Treats. Special guests attended a lavish dinner to launch the work, backed by The Cultivist members’ club and Capital One bank."

Page Six | 03 December 2023

"Capital One has commissioned an installation with artist Alex Israel and The Cultivist, a global arts club."

OBSERVER | 02 December 2023

"The entry-level Cultivist membership tier provides the holder and one guest free admission to major museums around the glove, plus private tour invites and access to expert courses, monthly virtual art talks and other perks geared toward art aficionados."

Vanity Fair | 30 November 2023

"...The Cultivist is hosting with Capital One. What’s in your wallet—is it a card that can get you into a dinner cooked by three-Michelin-starred chef Dominique Crenn and designed by the artist Alex Israel in homage to the fro-yo stand his family owned when he was a kid"

Ocean Drive | 29 November 2023

"Showcasing the vision of internationally acclaimed visual artist Alex Israel, Capital One and The Cultivist are teaming up to present Snow Beach Frozen Treats during Miami Art Week."

Eater Miami | 28 November 2023

"The events through Capital One Dining will feature collaborations with The Cultivist, artist Alex Israel, and chefs José Andrés and Dominique Crenn with special ticketed dinners. Israel will debut Snow Beach Frozen Treats, a pop-up inspired by his childhood frozen yogurt shop in Los Angeles, with a retro ‘80s theme."

Forbes | 27 November 2023

"Capital One and The Cultivist are proud to present Snow Beach Frozen Treats by the internationally acclaimed visual artist, Alex Israel. Alex Israel’s Snow Beach Frozen Treats is a pop-up frozen yogurt shop, inspired by his childhood in Los Angeles with a nod to nostalgia."

Tatler | 16 October 2023

The Cultivist was praised for its Frieze London event in an article about how to Kick off Frieze London Week In Style.

Wallpaper* | 09 October 2023

The Cultivist's and Illy's "Art For Thought" event series was highlighted in an article about things to do during the 2023 Freize London Fair Week.

CN Traveller | 13 January 2023

This Credit Card perk, courtesy of Capital One and The Cultivist, gives you—and 3 guests—free access to over 100 museums worldwide. If you plan trips around museum visits, you need to be taking advantage of this credit card perk.

Harper's Bazaar | 02 December 2022

The Cultivist partnered with Jimmy Choo and Harper's Baazar to put on the best cocktail party of Miami's 2022 Art Week. Fibre artist Katrina Sánchez produced site-specific work that hung from the trees in the garden of model, jewellery designer and collector Ivana Jermoluk's Miami residence.

Artnet News | 05 November 2020

What I Buy and Why: The Cultivist’s Laura de Gunzburg on Art, Style, and the Most Impractical Work in Her Collection: Paris-born New Yorker Laura de Gunzburg grew up among bold artworks as a child.

The Glossary Magazine | 12 April 2020

For many, the enjoyment of art offers a level of escapism unlike any other. But in these uncertain times, when a visit to your favourite art gallery or museum is out of the question, it’s never seemed more out of reach. Yet there are still plenty of ways to engage with art from afar – from virtual studio tours to getting crafty with your kids and revisiting some of your favourite coffee table books. Here Marlies Verhoeven, co-founder and CEO of The Cultivist, the world’s only global art club, shares her top tips for getting your art fix at home.

The Telegraph | 14 March 2020

Last spring, a select group of art enthusiasts were allowed to enter the SoHo studio of the French street artist JR. His Ambitions, political works have appeared everywhere from the side of Shipping containers stacked at Le havre docks to the crumbling walls of Brazilian favelas. JR always wears sunglasses in pictures and, Banksy-like, has never confirmed his identity. Yet this little band of visitors made their way through his studio, and down into a hidden basement, where no press have ever been allowed.

Financial Times | 12 February 2020

Culture club is a hit with art lovers: Marlies Verhoeven and Daisy Peat have set up a members’ group which caters to a growing hunger for art-themed experiences

Manhattan Magazine | 08 January 2020

The arts club gives access to museums, galeries and art fairs around the globe as well as helping to curate personal art collections. INSIDER’S TIP Each prospective member is introduced to the team and the club’s benefits during a brief phone interview as part of the application process.

Cultured Magazine | 03 December 2019

As the sun set and the ocean breeze wafted through art advisor Monica Kalpakian’s terraced Miami apartment, we thought fondly—and briefly—of our New York friends who were braving the cold up north. Here, Cultured played co-host alongside The Cultivist, De Beers and Heritage Auctions for a cocktail party to ring in Miami Art Week.

Financial Times | 07 November 2019

It’s never too soon to get the art buying bug. The Cultivist, a membership club for art enthusiasts, is running an auction for children at Phillips Auction house...

New York Times | 12 September 2019

Collectors With a Focus on the Contemporary and Conceptual: Three Mel Bochner pieces remind the family’s children to watch their language.

Artnet News | 12 August 2019

You Don’t Have to Go Where Everyone Else Is Going’: How the Cultivist’s Joey Lico Spends Her Art-Filled Summers. From Mexico and Sharjah to Chicago and Sonoma, Lico shared her discoveries from the international art scene.

Architectural Digest | 09 August 2019

Inside a West Village Townhouse Fit for a Culture Savant: Art-world maven Marlies Verhoeven’s family home beautifully marries serious works and whimsical accents.

Philadelphia Style Magazine | 18 December 2018

Besides the art, the parties are noteworthy experiences during Art Basel. Some of the best events we attended this year included the Serpentine Americas Foundation brunch hosted by Hans Ulrich Obrist and Serpentine Summer Pavilion artist, Francis Kéré and an exclusive breakfast with the Haas Brothers and The Cultivist, where members were given an exclusive look at their Bass Museum exhibition.

Guest of a Guest | 05 December 2018

While things may be busy on the streets of Miami this week, take the time to slow things down and better educate yourself in the world of art. The Cultivist, the world’s ONLY global arts club, grants access to every major art museum and fair in the world. From private tours of the Guggenheim, to exclusive art performance dinner parties, The Cultivist is here to make your journey through the New Art World easy and informative.

Ocean Drive | 29 November 2018

Inside a West Village Townhouse Fit for a Culture Savant: Art-world maven Marlies Verhoeven’s family home beautifully marries serious works and whimsical accents.

Forbes | 03 May 2018

“I’ve seen a lot of things that I love,” said the Cultivist’s Marlies Verhoeven. “The Skarstedt booth had some beatiful new works. There was a Jenny Holzer painting that I really liked. The fair is more installation-based than it has been in the past, and there is more curation - for instance, Pace’s booth is entirely David Hockney.”

Galerie Magazine | 17 April 2018

Meet the Women Behind the Cultivist: Marlies Verhoeven and Daisy Peat, founders of the global arts club the Cultivist, organize cultural experiences for members in international destinations.

W magazine | 27 November 2017

Meet the 5 Young Women Who Will Make the Art World Go Round In 2018: Whether it's curating, collecting, writing, dealing or all of the above, these five trailblazing women are making big moves in the art world.

Forbes | 15 June 2017

For $2,500 per year, The Cultivist promises to make these art world experiences possible. The membership model offers front-of-line entry and concierge services at “every major art museum and fair in the world,” an average of 8 exclusive art experiences each month and access to experts in the field.

Vogue | 15 May 2017

The Venice Biennale comes around once every two years, and the fact that it takes place on a literal sinking lagoon only adds to a certain sense of urgency. No wonder then that everyone who is anyone in the art world shows up, including The Cultivist’s Laura de Gunzburg.

TL mag | 01 May 2017

Marlies Verhoeven is the co-founder and CEO of The Cultivist. In 2006, she moved to New York and joined the Mission of Belgium to the United Nations. She then worked for eight years as vice president and global director of loyalty marketing at Sotheby’s, where she met Daisy Peat. Together, they launched and globally managed the Sotheby’s where she met Daisy Peat. Together, they launched and globally managed the Sotheby’s preferred program before founding The Cultivist in June 2015. TLmag spoke with Verhoeven about unusual experiences, personal services and professional coincidences.

WWD | 01 December 2016

At the Cultivist’s Thursday artist luncheon on the Setai Hotel beachfront, guests were greeted with beach towels and branded bug spray. Remember the Zika frenzy? No one actually running around Art Basel Miami Beach seems to. The beach towels will likely get more usage.

Forbes | 07 April 2016

Thirty two art collectors and aficionados made their way to artist Bosco Sodi's studio in Red Hook Tuesday night, for a members-only dinner and private tour organized by the Cultivist. Sodi's studio is dramatically situated on the water, at the end of a pedestrian street, with breathtaking views of the Statue of Liberty and One World Trade Center.

DuJour | 14 January 2016

Want to jump the queue at the hottest exhibits before the tourists pile in? Dying to get a drawing lesson from a top artist like Natalie Frank inside her studio? Daydreaming about lunching with your favorite sculptor? Then you might want to call The Cultivist.

Vogue | 02 August 2015

Um jantar preparado por Marina Abramociv em seu próprio apartamento, uma visita intimista ao ateliê do novo artista-sensação Daniel Arsham ou uma conversa tête-á-tête sobre as apostas do segmento com Jeff Koons. Esse São programas de sonhos para qualquer pessoa que flerte com o universo das artes. E que se transformaram em realidade para um seleto grupo de sócios de um clube muito particular.

The Art Newspaper | 02 July 2015

The Cultivist, a private members’ club offering “privileged access” to museums, art fairs, galleries and artists’ studios for £1,900 a year, officially launches in London tomorrow, 3 July.

CN Traveller | 23 June 2015

Daisy Peat and co-founder Marlies Verhoeven, who met while working at Sotheby's, also want to help art lovers around the world experience culture by making it easier to gain access to museums and art fairs around the world—no more lines, no more velvet ropes.

Artnet News | 04 June 2015

The Cultivist, a new members-only club founded by ex-Sotheby's staffers Marlies Verhoeven and Daisy Peat, is a malleable, but vague, service that is designed to be “personalized.

Cultured Magazine | 02 June 2015

This summer, Verhoeven and Peat are launching The Cultivist, a global arts club with nifty perks. For the annual fee of $2,500, members will be able to cut the line and bring three guests to every visit at 100 top art institutions worldwide.

ARTnews | 01 June 2015

It’s not fair to call the entire art world a private club, but “clubby” is at least an accurate description of it, so much so that a sub-economy has sprung up in the last five years in order to provide outsiders with “access” to this apparently mysterious underworld.

The Wall Street Journal | 30 May 2015

When Marlies Verhoeven and Daisy Peat worked at Sotheby’s, they fielded calls from new and aspiring collectors seeking private museum tours and auction previews. Many weren’t clients of the auction house, which gave the two women an idea.

The Telegraph | 15 April 2015

As anyone who has spent a summer break in, for instance, Florence and decided on the spur of the moment to visit the Uffizi will know, there are certain museums, not to mention blockbuster exhibitions, for which it is necessary to book well ahead.

Financial Times | 04 April 2015

Two former Sotheby’s staff members — Marlies Verhoeven and Daisy Peat — are launching a new “global arts club” in June. Named The Cultivist, it will give members exclusive access to art fairs, priority entry to museums, private visits to collectors’ homes, artists’ studios and other events.